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Harley-Davidson is transitioning to become an all-electric brand in a process that will take decades, explains its CEO Jochen Zeitz in this interview.
Harley-Davidson, which is known for its large-engine, heavyweight cruiser motorcycles, is currently undergoing a long-term transition with the aim of becoming an electric brand, said Zeitz.
“At some point in time, Harley Davidson will be all-electric,” he told Dezeen. “But that’s a long-term transition that needs to happen. It’s not something you do overnight.”
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